For all the noise about ticketing, the independent end of it goes almost entirely unmeasured. The figures that circulate come from arenas and stadium tours, and they describe a business with very little in common with running a club night, a workshop or a small festival. This report is our attempt to fix that, using four years of our own platform data. It covers what independent organisers actually charge, how that has changed, when their tickets really sell, and which of the tactics everyone recommends are worth the effort.
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