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Efficiently managing ticket sales is crucial for event success. As we move into 2024, the latest event statistics reveal that implementing the right technology is non-negotiable if you want to remain competitive, and 62.9% of attendees now expect the use of advanced technology. Fortunately, today's event ticketing software extends beyond mere ticketing, offering comprehensive event registration and management tools, as well as leveraging marketplaces to boost ticket sales. Ticketing isn't merely an operational necessity: it's critical for your success. After all, the revenue generated from selling tickets forms the financial backbone of most events.
When setting your ticket prices, balance is key: setting prices too high may deter attendees, while setting them too low could lead to financial losses. Finding the right balance when setting up your custom booking fee is crucial to ensure ticket sales, profitability, and overall event success.
Event ticketing software enables you to have clear oversight of sales data, enabling you to determine whether you're on track to meeting pre-set KPIs. Given the organizational complexity of events, being overwhelmed is normal for organizers. However, one notable benefit of online ticketing websites is their automated sales funnel tool, which helps to streamline the planning, and provide some much-needed relief!
Selling tickets online can be a breeze, especially with the right tools at your disposal. Ticketing platforms like Eventcube allow you to list your event and sell tickets at no cost, as long as you're not charging your attendees. For events where you need to charge, the platforms typically deduct a small percentage from each ticket sold as their fee.
Absolutely! Providing discounts or promo codes is an excellent way to stimulate ticket sales. Most top ticketing software offer features that let you easily set up promotional codes. Whether you want to reward early birds, offer group discounts, or provide special rates for certain ticket types, it's entirely feasible. Eventcube makes this process incredibly easy, allowing you to set up discount codes within minutes.
Definitely. A good online ticketing system lets you tailor the ticketing form to suit your event's theme and brand. Eventcube enables you to easily customize your chosen colors, fonts, and images to match your brand. Furthermore, you can create different ticket types for your event (e.g., VIP, standard, student, etc.), which lets you cater to various attendee preferences and budgets. This personal touch can make a world of difference in enhancing your customer's ticket purchase experience.
The fees ticket buyers pay can vary depending on the ticketing platform used. In general, these fees cover the costs associated with processing event payments, including credit card fees. Some platforms charge a flat rate per ticket, while others charge a percentage of the ticket price. Make sure to check the pricing structure of the ticketing platform you choose to avoid any surprises.
Stripe is a secure online payment processing system. If your event involves paid tickets, you'll need a way to handle these transactions efficiently and securely, and this is where Stripe comes in. By linking a ticketing platform like Eventcube to a Stripe account, you can receive event payments directly into your bank account. It’s like your online cash register for festival ticketing and other events, helping you sell tickets with ease and confidence.
There are more than a few factors to consider when choosing a ticketing system for your next event. So your first step is to shortlist your non-negotiables.
1. First, consider the cost of ticketing. Some systems charge for every ticket sold, while others charge a monthly or annual fee. Weigh the cost of the system against the number of expected guests to determine cost-effectiveness.
2. Consider all features available. Does it allow brand customization? Does it offer electronic tickets and scannable QR codes that permit contactless check-in? By taking all these factors into account, you'll be able to choose a software that works for your needs.
3. What about the size and scope of your event? If you're planning a large event with multiple sessions that sell at different price points, you need to ensure your ticketing software accommodates that.
You likely don't have enough time to test out every online ticket seller in the market, so we took it upon ourselves to provide a price and feature comparison of some of the best. These event ticket software apps have the potential to enhance your ticketing experience and take your events to the next level!
Right, now we've covered the basics, let's dive into our comprehensive guide to the best ticketing platforms in 2024!
HQ: London, UK
Whether you're organizing a massive music festival, a high-energy sports event, or an intimate local gathering, Eventcube's fully white-label platform is designed to tailor the ticketing experience to the unique requirements of your event. Event organizers can create a free account and start selling tickets in just minutes. This rapid setup is ideal for event organizers who need to act swiftly and efficiently.
Security and privacy are key concerns in today's digital age, and Eventcube addresses these with its secure ticketing and registration features. Attendees benefit from secure, barcoded tickets, ensuring a smooth entry process and enhanced security. The platform also prioritizes the privacy of customer data, ensuring that audience information is protected. Moreover, Eventcube's seamless checkout experience enhances attendee satisfaction, contributing to the overall success of the event.
What really makes Eventcube stand out is its Sold Out Marketplace. This innovative feature allows event organizers to continue generating revenue even after their events have reached full capacity, enabling you to maximize the profitability of an event. It essentially lets organizers keep the profits rolling, leveraging the demand for tickets even after the event has sold out.
Beyond its user-friendly ticket-selling features, Eventcube offers a range promotional tools to maximize the event's reach and profitability. Organizers can leverage deposit schemes, secret links, group offers, and social discounts, aligning the ticketing strategy with their brand and marketing vision. Additionally, Eventcube's built-in tools like social incentives, targeted customer outreach, and rep networks help in expanding the event's visibility and boosting attendance.
The cherry on top? Eventcube is one of the most competitively priced ticketing platforms on the market.
Unlike other event ticketing platforms, Eventcube's pricing is straightforward and cost-effective.
These plans vary in features, with the Pro and Enterprise plans offering additional benefits. Transaction fees apply to ticket sales, and the platform supports Stripe for payment processing. For more detailed information, you can visit Eventcube's pricing page.
HQ: San Francisco, California, United States
If you've been working in events for a while, chances are you've heard of Eventbrite. With roughly 750 reviews on G2 and a 4.4/5 rating, this ticketing provider has all the tools you need for a compelling event. Intuitive and simple to navigate, the software is ideal for events and businesses of all sizes, including those who may be new to the event industry. The platform also allows event organizers to create their own ticketing page with multiple ticket types that they can choose to list on Eventbrite or embed to their own websites.
What separates this event ticketing software from much of the competition is its event marketplace. Here, you can look up events nearby or those within the sphere of your interests, purchasing tickets on demand. What's more, both in-person and virtual events are thrown in the mix so it allows you to tap into a global audience.
Eventbrite also provides powerful analytics tools, giving you a clear perspective on how events perform in real time. Its great marketing capabilities are also a selling point, and it's easy to integrate the software with your go-to social media channels and launch conversion campaigns.
Check out are guide to the best Eventbrite competitors to find out how they compare to the ticketing giant.
Eventbrite recently changed its pricing structure. Due to its relative complexity, we recommend familiarising yourself with it before opting for a plan.
Tip: If you're looking for more information on the cost of Eventbrite including fees, we explain all in our blog post, Eventbrite Fees & Pricing Explained.
HQ: New York, United States
If you're seeking a comprehensive event ticketing system that can manage numerous large events annually, Bizzabo could be the solution. This platform caters primarily to medium and large enterprises, enhancing your ticket selling and event management, as well as providing some of the best customer service in the market.
Granted, Bizzabo's focus on providing a superior experience does come with a higher price tag, making it one of the more premium event planning software options available. However, the additional investment could well be justified by the peace of mind you gain, courtesy of a wide array of sophisticated event management tools, including a refined ticketing and registration system.
Yet Bizzabo offers far more than just a registration service. Registration is only one facet of a diverse suite of event marketing tools at your disposal. Bizzabo goes beyond simply capturing customer information; they understand the critical role of a seamless event experience in driving conversions. To this end, their system is not only slick but also adaptable, allowing organizers to integrate external widgets and construct unique sites from the ground up. This versatility extends to all types of attendees, whether they're accessing free, paid, or private registrations.
Moreover, no piece of data is deemed irrelevant - every bit of information is captured by the registration platform’s robust reporting tool. This helps you keep track of important metrics like revenue, ticket count, UTMs, promo codes, and more, allowing for an enhanced understanding of your event's performance.
Bizzabo pricing plans are only available upon request. They have 4 main plans which are as follows:
HQ: Austin, Texas, United States
Ticketbud is a user-friendly online ticketing solution designed to simplify your ticketing process, accelerate your sales, and ensure you receive payments swiftly. The platform not only streamlines ticketing but also equips you with a suite of promotional tools to target the right audience effectively.
One of the standout features of Ticketbud is its seamless Facebook integration. This makes social selling a walk in the park, enabling you to reach a vast audience on one of the world's largest social networks. The software also provides custom URLs, allowing you to monitor and analyze the success of your different marketing strategies effectively. By optimizing your marketing accordingly, you can see which promotional efforts are driving the most ticket sales.
Recognizing the importance of cash flow in managing events, the platform offers flexible payment terms. This allows you to determine the frequency of your payments, putting you in the driver's seat of your financial flow. As you can guess, this is particularly useful for managing expenses throughout your event, mitigating any out-of-pocket costs.
For businesses seeking a fully personalized ticketing experience, Ticketbud offers the opportunity for white labeling. This means you can brand the entire ticketing system to align with your own company's branding, allowing for a seamless experience for your customers, with no visible evidence of a third-party provider. In essence, you can transform Ticketbud's system into a tailored extension of your brand, enhancing your professional image while benefiting from a powerful ticketing tool.
Ticketbud offers an all-inclusive flat-rate pricing model. Their ticketing fee is 2.0% plus $0.99 per ticket, along with a payment processor fee of 2.9%. You can choose to pass on these fees or absorb them. For example, if you sell 100 tickets priced at $15 each, the customer would pay $16.73 and you make $1500. If you choose to absorb the fees, you would $1336. Tickebud provides daily payouts and supports non-profits with reduced rates.
HQ: Boston, United States
Flexibility is at the core of Accelevents’ ticketing and registration software. You can see this in their customizable workflows and confirmation emails, both of which can be customized to match the look and feel of your event.
Accelevents' chief aim is to simplify registration, providing a variety of attendee management tools. From assigned seating, badge design and printing, to session registration, the platform ensures your guests are set for success even before your event kicks off.
In addition to their robust features, this enterprise-grade software prioritizes adaptability. Whether you're handling a small local gathering or a large-scale conference, the software can adjust to your event's scope and requirements. This scalable functionality, along with Accelevents' commitment to streamlining the user experience, makes it an ideal choice for large-scale event organizers seeking both simplicity and flexibility in their event management process.
Accelevents offers four pricing tiers. These are mainly suited to larger, more complex events, starting from 500 registrants.
Each plan includes a set number of registrants, with the Business and Enterprise plans offering unlimited events. Higher plans provide additional features such as approval workflows and call for speakers.
HQ: London, United Kingdom
Offering an exhaustive list of features for any ticketing use case imaginable, it's no surprise that Ticket Tailor is trusted by event professionals across multiple industries. Providing password-protected tickets, recurring events, and custom URLs that ensure better name recall, the software is undeniably impressive. And that’s on top of basic functionalities like unlimited ticket types, event categories, and private and public listings. Did we mention that it's an easy-to-use platform, too?
Ticket Tailor's innovative features further enhance event management. The Check-in app simplifies the entry process, allowing for quick and secure ticket scanning, even in diverse event settings. Automation of gift vouchers eliminates manual code creation, making it easier for venues of all sizes to boost sales and grow their communities. Selling products alongside tickets offers event organizers opportunities to increase revenue, drive brand awareness, and ensure customer satisfaction.
In addition to these features, Ticket Tailor provides robust reporting tools that empower event organizers to gain insights into sales data and track trends, aiding in informed decision-making. The platform's support for accepting donations on top of ticket prices adds a philanthropic touch, making events not just memorable but also impactful. Ticket Tailor's versatility and user-friendly interface make it an affordable and valuable solution for event organizers of all scales, from intimate gatherings to large-scale production
Ticket Tailor's pricing is fairly straightforward, offering either a pay-as-you plan where you are charged a flat rate, or the option to pre-pay for credits and potentially save money.
HQ: Sacramento, California, United States
RegFox positions itself as a cost-effective and user-friendly event registration software that delivers more for less. Notably, it touts itself as a budget-friendly alternative to big names like Eventbrite and Cvent, potentially saving you up to $2000 each year on fees per hundred-attendee event.
For its flat fee, RegFox offers an array of features including a website builder, branding options, and programmed workflows. Particularly impressive are its deep social media integrations, which allow customizable posts and tracking of Facebook conversions to optimize your marketing spend. A unique ambassador program rewards customers for encouraging friends to sign up, promoting organic event growth.
On the management side, RegFox ensures efficient registration handling, speedy payment processing, and flexible payment terms. On the event day, you can rely on its dedicated app for seamless guest check-in via QR scans and real-time updates of new online registrants. This way, RegFox enables you to focus on delivering an outstanding event, secure in your registration and ticketing handling.
Did we mention that the software also stands as an Event CRM? Talk about endless possibilities!
RegFox offers straightforward pricing with no upfront costs. It charges a flat 99¢ + 1% fee per paid registrant, with fees capped at $4.99 per registrant. There are no platform, setup, licensing, annual, or support fees. Credit card transaction fees of 2.99% apply, and the pricing is "per attendee," with a basic credit card processing fee of 2.99%
HQ: California, United States
Purplepass is one of the most straightforward, user-friendly event ticketing software available. The all-in-one platform is tailored to large events of different formats, including multi-day, recurring, and free events.
One of Purplepass' standout features is its exceptional customer service—if you foresee your event running into some trouble or it’s your first time hosting a large-scale event, their team will ensure you're taken care of. This makes the company a perfect fit for service-based businesses with unique event needs.
With ticket tiers, options for assigned seating, ticket transfer, and ticket status, Purplepass' features give some of the bigger industry names a run for their money. But it doesn't stop there; this event ticketing system also offers discount codes, along with tracking codes to help identify profitable promotional channels.
Purplepass' mobile platform is also pretty nifty, allowing you to make selling tickets online, scanning, and sales reporting more convenient. The event ticketing app also processes different modes of payment (cash, credit card, etc.) and issues refunds, while offering a dynamic view of all units sold. You can also sell add-ons with the app such as food, drinks, and parking space with options to cross-sell and upsell.
Purplepass offers flexible online service fees based on the type of organization:
Non-profit – 2.0% + $0.99 per ticket
For-profit – 2.5% + $0.99 per ticket
Additional pricing details include transaction fees:
Online credit card processing – 3.0%
Box office transactions –2.5% + $0.25 per transaction
Purplepass also provides options for custom ticket stock and wristbands with associated costs, unlimited events and ticket types.
HQ: Sacramento, California, United States
Despite some stiff competition, TicketSpice remains one of the more affordable event ticketing options in the market. When compared to Eventbrite Pro, ShowClix, it promises up to $300 in savings per event—nothing to sniff at!
Having adjusted to the unique needs of the pandemic, TicketSpice was developed to help you overcome any crisis that could disrupt your event. Its “card on file” pre-reservation feature allows customers to buy temporary ticketsis, cushioning the blow of mass cancellations. Then, only when they have finalized their venue’s allowed capacity, can organizers charge these cards en masse.
To add to its recommendations, TicketSpice also has timed-entry ticketing. Best used for events with time slots and limited capacity sessions, you can use this feature for crowd control and assuring guests’ health and safety.
An efficient event ticketing platform with a hint of CRM, TicketSpice ensures your business’ longevity by informing you of your customers’ lifetime activity. It also organizes your tickets by type and price tier all while reserving you complete control over optional convenience fees.
TicketSpice offers a straightforward pricing model with no hidden fees or contracts. It charges $0.99 per ticket and 2.99% per credit card transaction (that you can pass on to your attendees). For tickets less than $5, the fee drops to 49¢ per ticket. Event organizers who run paid events can run free events for free (pricing is 99¢ a ticket for free events). On-site pricing is $0.49 per paid ticket when using the box office app and everyday event payouts are available, with daily or weekly options.
HQ: Austin, Texas, United States
ThunderTix is popular in the performance arts and sporting industry for its ability to cater to large audiences and seasonal events. Because of this, it has features tailored to meet the needs of its market, such as responsive custom seating that mimics your venue and different passes for variable event schedules.
The platform has fundraising options that let ticket buyers donate to a cause. If you’re planning something like a charity event, you can open a “pay what you can” ticketing scheme. This allows attendees to choose how much they pay with reference to a set minimum price.
ThunderTix knows the events they often cater to are experiences worth gifting to friends and family. That's why they offer gift cards alongside tools that automatically redeem them and track their balance.
Attendee management is also rendered easy with software—its straightforward barcode scanning technology doubles as an order database you can conveniently use to retrieve lost order details.
ThunderTix offers three pricing tiers:
General Admission – $1 per ticket and 0% of ticket revenue. $20 monthly minimum. Includes 20 tickets per month.
Reserved Seating – $1.25 per ticket and 0% of ticket revenue. $25 monthly minimum. Includes 20 tickets per month.
Enterprise – $1.75 per ticket and 0% of ticket revenue. $175 monthly minimum. Includes 100 tickets per month.
Interactive seating charts are built by ThunderTix with a one-time setup fee of $0.55 per seat (minimum cost of $250). Discounts are available for non-profits, and ti ckets included from a package, season subscription, and/or flex pass order are not counted towards the monthly ticket limit.
HQ: Pittsburgh, Pennsylvania, United States
TicketLeap is an affordable online ticketing software that pairs comprehensive features with ease of use. Within minutes, you can establish an event, design your event page, promote your event, admit attendees with integrated scanning tools, and collect your earnings — a process that's easily repeatable for multiple events.
The platform offers a range of features designed to support your success at every stage. A highlight is its ability to password-protect events, an ideal feature for membership clubs, VIP groups, and exclusive gatherings. Similar to ThunderTix, TicketLeap also offers a "pay as you wish" feature, which allows attendees to donate an amount they deem fit, a tool frequently used by performers supporting charitable causes.
When it comes to analytics, TicketLeap has you covered. The platform provides pre and post-event data, including sales and conversion details filtered by traffic sources or ticket types. This invaluable information allows you to pinpoint and replicate successful strategies, empowering you to amplify the impact of future events.
TicketLeap offers a user-friendly pricing model suitable for various event organizers. They provide free ticketing for events, with a fee of $1 plus 2% for paid tickets, capped at $10 per ticket. Credit card processing fees of 3% (or $0.49 for low-priced tickets) apply. Onsite sales incur no additional charges, and payments are typically received 4-7 business days after the event. This transparent and flexible pricing allows organizers to efficiently manage their ticketing needs without long-term commitments
HQ: Sunnyvale, California, United States
Eventbee offers a seamless experience defined by straightforward pricing, streamlined event ticketing, and effortless promotions. It's particularly well-suited for large-scale events such as marathons and outdoor gatherings, thanks to its anticipation of potential logistical challenges. Its user-friendly platform empowers you to establish your event page, set up varied ticket tiers with corresponding prices, and customize your emails and landing pages for a consistent brand message.
With a flat starting fee of just $1 per ticket, the platform provides comprehensive ticketing functionality. This includes mobile scanning tools, registration forms, and social media promotional features, all designed to simplify your event management process. Also included in the package is a reporting tool, equipping you with crucial data for evaluating your event's success and planning future ones. With Eventbee, it's clear the focus remains squarely on ease of use and effective event execution, so give the free plan a shot if these are a priority for you.
EventBee offers flat fee pricing for ticket categories that come with varying features:
Basic – $1 per ticket
Pro – $1.50 per ticket
Advanced – $2.50 per ticket
Business – $3.50 per ticket
Additionally, there is a flat fee per attendee for TicketingRSVP, with the same rates as the ticket categories and seating digitization incurs a one-time fee. EventBee supports major credit card processing companies in the USA, ensuring immediate access to funds upon ticket sales. International events can customize their event to their local language and currency and the event ticketing platform also offers a 25c discount on its service fee to non-profit events.
Eventzilla isn't just a platform to sell tickets; it offers a full suite of event management tools tailored for in-person, virtual, and hybrid events. This comprehensive solution provides continuous support throughout the event lifecycle, guiding attendees from ticket purchase to post-event evaluation.
The registration forms in Eventzilla offer branding control and preset questions for quick data collection. What's more, custom questions enable you to cater the registration process to your audience's interests. And if you seek more precise preliminary data collection, conditional workflows can be set up to trigger specific actions based on your rules.
For events featuring multiple concurrent sessions, this event ticketing software truly shines. Its schedule builder lets guests navigate overlapping mini-events and focus on the sessions they're most interested in. And the best part? All event information, including venue maps, speakers, and schedules, can be accessed through a mobile app. This feature-rich package positions Eventzilla as an ideal tool for corporate conference organization.
Eventzilla offers various pricing plans to suit different needs:
HQ: Tysons Corner, Virginia, United States
As a market leader, Cvent has enabled enterprise organizations to design and execute remarkable events. So if you're seeking a professional-grade system for online ticket sales, along with a comprehensive event management suite, Cvent could be the software for you.
Despite being an all-encompassing system boasting advanced tools to create memorable live experiences, Cvent doesn't compromise on its event ticketing and registration sophistication. Attendee registration is treated as an exceptional experience—designed to be branded, responsive, and intuitive, reflecting the overall quality of your event. This is supported by a user-friendly drag-and-drop site builder, offering you complete creative control alongside a vast library of event templates.
With Cvent, you gain access to an email marketing platform that lets you spotlight speakers, promote early bird offers, retarget uncompleted registrations, and send reminders about event details. It even allows for personalized emails to specific customer segments. Perhaps most impressively, the software gathers data throughout your event, showcasing your ROI through visually engaging graphics and charts.
When all is said and done, Cvent arms you with an arsenal of useful tools, enabling you to deliver, analyze, and enhance your event experience.
Cvent's pricing is available on quotation and offer versatile options suitable for various event needs. What combination of products or solutions you opt for depends on whether you're planning a single event, managing a range of events, or overseeing a complete event program, All packages come with 24/7 customer support and access to a large user community.
Live events have the unique power to connect people across the globe, making the events industry a dynamic and captivating landscape. However, with so many different elements and potential risks, managing events can feel like traversing a tightrope! Given the plethora of options, choosing the best event software for you can be tricky. However, if you're diligent and do your research, you'll find one that dramatically increases the chance of your events' success.
So, as you sift through the multitude of event ticketing services, compatibility emerges as a key characteristic. It's essential that your chosen event ticketing platform integrates seamlessly with your existing tools and aligns well with the type of event you're hosting. Incompatible software can lead to myriad issues—errors, data loss, and a potential deluge of customer complaints—all headaches you want to avoid as your event approaches.
Ease of use is another key consideration. The event ticketing process should be straightforward for all your audience, including the less tech-savvy. As you compile your shortlist of the best ticketing software options, consider setting up an account with each one, testing their systems, and noting down your experience. If account creation isn't offered, request a personalized demo—any reputable provider will be eager to showcase their platform's capabilities.
Remember, which software you choose could either make or break your event, so be as thorough as possible before deciding. We hope this blog post will serve as a valuable tool, helping to expedite your decision-making process.
*The reviews on this blog represent the independent opinions of our writers and are for educational purposes only. We are not affiliated with any of the companies mentioned. All trademarks and registered trademarks are property of their respective owners. Pricing information is accurate as of the time of writing, based on the public pricing pages of the reviewed products; however, prices are subject to change by the product owners. We recommend checking the companies’ websites for the latest pricing.
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