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Navigating the intricacies of ticket sales can be a challenge for event creators, but behind every successful event lies a robust system that efficiently manages it all. Event technology has come a long way in the past decade. Now, there are myriad event ticketing software apps that house all your essential data—from customer information to event specifics to ticket inventory.
Ticketing isn't merely an operational necessity: it's critical for your success. After all, the revenue generated from selling tickets forms the financial backbone of most events.
Luckily, many event ticketing platforms go the extra mile to help bolster your ticket sales. What's more, they often extend beyond traditional ticketing services, providing a range of event management tools, and leveraging their marketplaces to provide an extra avenue for increased sales. So, if you're looking to create a better event registration experience, increase your event ticket sales, and boost your event's success, these platforms could be just the ticket!
What you can do with good event ticketing software:
Event ticketing software enables you to have clear oversight of sales data, enabling you to determine whether you're on track to meeting pre-set KPIs. Given the organizational complexity of events, being overwhelmed is normal for organizers. However, one notable benefit of online ticketing websites is their automated sales funnel tool, which helps to streamline the planning, and provide some much-needed relief!
Selling tickets online can be a breeze, especially with the right tools at your disposal. Several ticketing platforms allow you to list your event and sell tickets at no cost, as long as you're not charging your attendees. For events where you need to charge, the platforms typically deduct a small percentage from each ticket sold as their fee.
Absolutely! Providing discounts or promo codes is an excellent way to stimulate ticket sales. Most top ticketing software offer features that let you easily set up promotional codes. Whether you want to reward early birds, offer group discounts, or provide special rates for certain ticket types, it's entirely feasible.
Definitely. A good online ticketing system lets you tailor the ticketing form to suit your event's theme and brand. You can often customize the colors, fonts, images, and more. Furthermore, you can create different ticket types for your event (e.g., VIP, standard, student, etc.), which lets you cater to various attendee preferences and budgets. This personal touch can make a world of difference in enhancing your customer's ticket purchase experience.
The fees ticket buyers pay can vary depending on the ticketing platform used. In general, these fees cover the costs associated with processing event payments, including credit card fees. Some platforms charge a flat rate per ticket, while others charge a percentage of the ticket price. Make sure to check the pricing structure of the ticketing platform you choose to avoid any surprises.
Stripe is a secure online payment processing system. If your event involves paid tickets, you'll need a way to handle these transactions efficiently and securely, and this is where Stripe comes in. By linking your ticketing platform to a Stripe account, you can receive event payments directly into your bank account. It’s like your online cash register for festival ticketing and other events, helping you sell tickets with ease and confidence.
There are more than a few factors to consider when choosing a ticketing system for your next event. So your first step is to shortlist your non-negotiables.
1. First, consider the cost of ticketing. Some systems charge for every ticket sold, while others charge a monthly or annual fee. Weigh the cost of the system against the number of expected guests to determine cost-effectiveness.
2. Consider all features available. Does it allow brand customization? Does it offer electronic tickets and scannable QR codes that permit contactless check-in? By taking all these factors into account, you'll be able to choose a software that works for your needs.
3. What about the size and scope of your event? If you're planning a large event with multiple sessions that sell at different price points, you need to ensure your ticketing software accommodates that.
You likely don't have enough time to test out every online ticket seller in the market, so we took it upon ourselves to provide a price and feature comparison of some of the best. These event ticket software apps have the potential to enhance your ticketing experience and take your events to the next level!
Looking for an intuitive and cost-effective ticketing and event management platform? Eventcube is here to make your life easier. As soon as you create your free account, you'll have access to your own ticket store, enabling you to establish events and commence ticket sales with a full suite of features at your disposal. From flexible payment options to upsell features, reserved seating, and group discounts, Eventcube has it all.
What makes this top event ticket software stand out is its unique ticket rep system. This clever system enlists brand ambassadors, or Ticket Reps, who champion your event, driving sales in return for a commission. Each sale is tracked via a custom rep link, providing transparency with real-time views of their individual contributions. If influencers form part of your marketing strategy, Eventcube has the tools to leverage it.
But that's not all—the platform also shines with its Sold Out Marketplace feature. This allows ticket buyers to resell their tickets securely and obtain timely refunds, eliminating any unsavory ticket resellers from the equation. It's a win-win situation for event organizers, as it upholds the integrity of your company whilst enabling you to earn from non-refundable booking fees.
Did we mention that all these top-notch features come at a budget-friendly price? Take a peek at the savings you could make by choosing Eventcube over other competitors like Eventbrite.
If you've been working in events for a while, chances are you've heard of Eventbrite. With roughly 750 reviews on G2 and a 4.4/5 rating, this ticketing provider has all the tools you need for a compelling event. Intuitive and simple to navigate, the software is ideal for events and businesses of all sizes, including those who may be new to the event industry. The platfrom also allows event organizers to create their own ticketing page with multiple ticket types that they can choose to list on Eventbrite or embed to their own websites.
All things considered, what separates this event ticketing software from much of the competition is its event marketplace. Here, you can look up events nearby or those within the sphere of your interests, purchasing tickets on demand. What's more, both in-person and virtual events are thrown in the mix so it allows you to tap into a global audience.
Eventbrite also provides powerful analytics tools, giving you a clear perspective on how events perform in real time. It's great marketing capabilities are also a selling point, and it's easy to integrate the software with your go-to social media channels and launch conversion campaigns.
In our view, Eventbrite is best suited to small-scale events, as medium-to-large organizations may suffer from high fees. If this is a concern, don't worry—we did the maths so you don’t have to! Check out our Eventbrite alternative fee savings calculator to find out how Eventbrite compares to Eventcube.
As a side note, we also listed 14 Eventbrite alternatives for the UK market and Eventbrite competitors in the USA to discuss how they compare to the ticketing giant.
Tip: If you're looking for more information on the cost of Eventbrite including fees, we explain all in our blog post, Eventbrite Fees & Pricing Explained.
If you're seeking a comprehensive event ticketing system that can manage numerous large events annually, Bizzabo could be the solution. This platform caters primarily to medium and large enterprises, enhancing your ticket selling and event management, as well as providing some of the best customer service in the market.
Granted, Bizzabo's focus on providing a superior experience does come with a higher price tag, making it one of the more premium event planning software options available. However, the additional investment could well be justified by the peace of mind you gain, courtesy of a wide array of sophisticated event management tools, including a refined ticketing and registration system.
Yet Bizzabo offers far more than just a registration service. Registration is only one facet of a diverse suite of event marketing tools at your disposal. Bizzabo goes beyond simply capturing customer information; they understand the critical role of a seamless event experience in driving conversions. To this end, their system is not only slick but also adaptable, allowing organizers to integrate external widgets and construct unique sites from the ground up. This versatility extends to all types of attendees, whether they're accessing free, paid, or private registrations.
Moreover, no piece of data is deemed irrelevant - every bit of information is captured by the registration platform’s robust reporting tool. This helps you keep track of important metrics like revenue, ticket count, UTMs, promo codes, and more, allowing for an enhanced understanding of your event's performance.
Ticketbud is a user-friendly online ticketing solution designed to simplify your ticketing process, accelerate your sales, and ensure you receive payments swiftly. The platform not only streamlines ticketing but also equips you with a suite of promotional tools to target the right audience effectively.
One of the standout features of Ticketbud is its seamless Facebook integration. This makes social selling a walk in the park, enabling you to reach a vast audience on one of the world's largest social networks. The software also provides custom URLs, allowing you to monitor and analyze the success of your different marketing strategies effectively. By optimizing your marketing accordingly, you can see which promotional efforts are driving the most ticket sales.
Recognizing the importance of cash flow in managing events, the platform offers flexible payment terms. This allows you to determine the frequency of your payments, putting you in the driver's seat of your financial flow. As you can guess, this is particularly useful for managing expenses throughout your event, mitigating any out-of-pocket costs.
For businesses seeking a fully personalized ticketing experience, Ticketbud offers the opportunity for white labeling. This means you can brand the entire ticketing system to align with your own company's branding, allowing for a seamless experience for your customers, with no visible evidence of a third-party provider. In essence, you can transform Ticketbud's system into a tailored extension of your brand, enhancing your professional image while benefiting from a powerful ticketing tool.
Flexibility is at the core of Accelevents’ ticketing and registration software. You can see this in their customizable workflows and confirmation emails, both of which can be customized to match the look and feel of your event.
Accelevents' chief aim is to simplify registration, providing a variety of attendee management tools. From assigned seating, badge design and printing, to session registration, the platform ensures your guests are set for success even before your event kicks off.
In addition to their robust features, this enterprise-grade software prioritizes adaptability. Whether you're handling a small local gathering or a large-scale conference, the software can adjust to your event's scope and requirements. This scalable functionality, along with Accelevents' commitment to streamlining the user experience, makes it an ideal choice for event organizers seeking both simplicity and flexibility in their event management process.
Offering an exhaustive list of features for any ticketing use case imaginable, it's no surprise TicketTailor is trusted by event professionals across multiple industries. Providing password-protected tickets, recurring events, and custom URLs that ensure better name recall, the software is undeniably impressive. And that’s on top of basic functionalities like unlimited ticket types, event categories, and private and public listings. Did we mention that it's an easy-to-use platform, too?
What’s notable about TicketTailor is its pricing structure. It’s probably the only ticketing software that allows you to pre-pay credits and save at least $30 more per 100 credits than if you pay fees as tickets sell. One paid ticket is only worth 1 credit while paid tickets with seating assignments are worth 2. The best part is that credits aren't time-limited and are consumable, so you only use and pay for what you actually need.
All in all, TicketTailor's affordable yet rich-feature set makes it ideal for smaller events or event planners on a budget.
RegFox positions itself as a cost-effective and user-friendly event registration software that delivers more for less. Notably, it touts itself as a budget-friendly alternative to big names like Eventbrite and Cvent, potentially saving you up to $2000 each year on fees per hundred-attendee event.
For its flat fee, RegFox offers an array of features including a website builder, branding options, and programmed workflows. Particularly impressive are its deep social media integrations, which allow customizable posts and tracking of Facebook conversions to optimize your marketing spend. A unique ambassador program rewards customers for encouraging friends to sign up, promoting organic event growth.
On the management side, RegFox ensures efficient registration handling, speedy payment processing, and flexible payment terms. On the event day, you can rely on its dedicated app for seamless guest check-in via QR scans and real-time updates of new online registrants. This way, RegFox enables you to focus on delivering an outstanding event, secure in your registration and ticketing handling.
Did we mention that the software also stands as an Event CRM? Talk about endless possibilities!
Purplepass is one of the most straightforward, user-friendly ticketing software available. The all-in-one platform is tailored to large events of different formats, including multi-day, recurring, and free events.
One of Purplepass' standout features is its exceptional customer service—if you foresee your event running into some trouble or it’s your first time hosting a large-scale event, their team will ensure you're taken care of. This makes the company a perfect fit for service-based businesses with unique event needs.
With ticket tiers, options for assigned seating, ticket transfer, and ticket status, Purplepass' features give some of the bigger industry names a run for their money. But it doesn't stop there; this event ticketing system also offers discount codes, along with tracking codes to help identify profitable promotional channels.
Purplepass' mobile platform is also pretty nifty, allowing you to make selling tickets online, scanning, and sales reporting more convenient. The app also processes different modes of payment (cash, credit card, etc.) and issues refunds, while offering a dynamic view of all units sold. You can also sell add-ons with the app such as food, drinks, and parking space with options to cross-sell and upsell.
Despite some stiff competition, TicketSpice remains one of the more affordable ticketing options in the market. When compared to Eventbrite Pro, ShowClix, it promises up to $300 in savings per event—nothing to sniff at!
Having adjusted to the unique needs of the pandemic, TicketSpice was developed to help you overcome any crisis that could disrupt your event. Its “card on file” pre-reservation feature allows customers to buy temporary ticketsis, cushioning the blow of mass cancellations. Then, only when they have finalized their venue’s allowed capacity, can organizers charge these cards en masse.
To add to its recommendations, TicketSpice also has timed-entry ticketing. Best used for events with time slots and limited capacity sessions, you can use this feature for crowd control and assuring guests’ health and safety.
An efficient platform with a hint of CRM, TicketSpice ensures your business’ longevity by informing you of your customers’ lifetime activity. It also organizes your tickets by type and price tier all while reserving you complete control over optional convenience fees.
ThunderTix is popular in the performance arts and sporting industry for its ability to cater to large audiences and seasonal events. Because of this, it has features tailored to meet the needs of its market, such as responsive custom seating that mimics your venue and different passes for variable event schedules.
The platform has fundraising options that let ticket buyers donate to a cause. If you’re planning something like a charity event, you can open a “pay what you can” ticketing scheme. This allows attendees to choose how much they pay with reference to a set minimum price.
ThunderTix knows the events they often cater to are experiences worth gifting to friends and family. That's why they offer gift cards alongside tools that automatically redeem them and track their balance.
Attendee management is also rendered easy with software—its straightforward barcode scanning technology doubles as an order database you can conveniently use to retrieve lost order details.
TicketLeap is an affordable online ticketing software that pairs comprehensive features with ease of use. Within minutes, you can establish an event, design your event page, promote your event, admit attendees with integrated scanning tools, and collect your earnings — a process that's easily repeatable for multiple events.
The platform offers a range of features designed to support your success at every stage. A highlight is its ability to password-protect events, an ideal feature for membership clubs, VIP groups, and exclusive gatherings. Similar to ThunderTix, TicketLeap also offers a "pay as you wish" feature, which allows attendees to donate an amount they deem fit, a tool frequently used by performers supporting charitable causes.
When it comes to analytics, TicketLeap has you covered. The platform provides pre and post-event data, including sales and conversion details filtered by traffic sources or ticket types. This invaluable information allows you to pinpoint and replicate successful strategies, empowering you to amplify the impact of future events.
Eventbee offers a seamless experience defined by straightforward pricing, streamlined event ticketing, and effortless promotions. It's particularly well-suited for large-scale events such as marathons and outdoor gatherings, thanks to its anticipation of potential logistical challenges. Its user-friendly platform empowers you to establish your event page, set up varied ticket tiers with corresponding prices, and customize your emails and landing pages for a consistent brand message.
With a flat starting fee of just $1 per ticket, the platform provides comprehensive ticketing functionality. This includes mobile scanning tools, registration forms, and social media promotional features, all designed to simplify your event management process. Also included in the package is a reporting tool, equipping you with crucial data for evaluating your event's success and planning future ones. With Eventbee, it's clear the focus remains squarely on ease of use and effective event execution, so give the free plan a shot if these are a priority for you.
Eventzilla isn't just a platform to sell tickets; it offers a full suite of event management tools tailored for in-person, virtual, and hybrid events. This comprehensive solution provides continuous support throughout the event lifecycle, guiding attendees from ticket purchase to post-event evaluation.
The registration forms in Eventzilla offer branding control and preset questions for quick data collection. What's more, custom questions enable you to cater the registration process to your audience's interests. And if you seek more precise preliminary data collection, conditional workflows can be set up to trigger specific actions based on your rules.
For events featuring multiple concurrent sessions, Eventzilla truly shines. Its schedule builder lets guests navigate overlapping mini-events and focus on the sessions they're most interested in. And the best part? All event information, including venue maps, speakers, and schedules, can be accessed through a mobile app. This feature-rich package positions Eventzilla as an ideal tool for corporate conference organization.
As a market leader, Cvent has enabled enterprise organizations to design and execute remarkable events. So if you're seeking a professional-grade system for online ticket sales, along with a comprehensive event management suite, Cvent could be the software for you.
Despite being an all-encompassing system boasting advanced livestream and networking capabilities, Cvent doesn't compromise on its ticketing and registration sophistication. Attendee registration is treated as an exceptional experience—designed to be branded, responsive, and intuitive, reflecting the overall quality of your event. This is supported by a user-friendly drag-and-drop site builder, offering you complete creative control alongside a vast library of event templates.
With Cvent, you gain access to an email marketing platform that lets you spotlight speakers, promote early bird offers, retarget uncompleted registrations, and send reminders about event details. It even allows for personalized emails to specific customer segments. Perhaps most impressively, the software gathers data throughout your event, showcasing your ROI through visually engaging graphics and charts.
When all is said and done, Cvent arms you with an arsenal of useful tools, enabling you to deliver, analyze, and enhance your event experience.
Live events have the unique power to connect people across the globe, making the events industry a dynamic and captivating landscape. However, with so many different element and potential risks, managing events can feel like traversing a tightrope! Given the plethora of options, choosing the best event software for you can be tricky. However, if you're diligent and do your research, you'll find one that dramatically increases the chance of your events' success.
So, as you sift through the multitude of ticketing services, compatibility emerges as a key characteristic. It's essential that your chosen event ticketing platform integrates seamlessly with your existing tools and aligns well with the type of event you're hosting. Incompatible software can lead to myriad issues—errors, data loss, and a potential deluge of customer complaints—all headaches you want to avoid as your event approaches.
Ease of use is another key consideration. The ticket purchasing process should be straightforward for all your audience, including the less tech-savvy. As you compile your shortlist of the best ticketing software options, consider setting up an account with each one, testing their systems, and noting down your experience. If account creation isn't offered, request a personalized demo—any reputable provider will be eager to showcase their platform's capabilities.
Remember, which software you choose could either make or break your event, so be as thorough as possible before deciding. We hope this blog post will serve as a valuable tool, helping to expedite your decision-making process.
*All pricing was taken from the public pricing pages from the companies mentioned above and was accurate to the best of knowledge at the time of writing (24/05/2023).
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