Case Study: Hosting a Virtual Party on New Year's Eve with Primavera Sound & Making Time

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In 2020 many promoters, festivals and venues were forced to diversify and adapt. The electronic music community was just one sector which got busy, working on ways to reimagine itself, ensuring that parties kept rolling and that musicians were offered an outlet for their creative aspirations during a difficult period.

In 2020 many promoters, festivals and venues were forced to diversify and adapt. The electronic music community was just one sector which got busy, working on ways to reimagine itself, ensuring that parties kept rolling and that musicians were offered an outlet for their creative aspirations during a difficult period.

Earlier in the year we collaborated with longstanding party series Making Time on a groundbreaking virtual stream. It challenged previously held assumptions in respect of visual design and performance. It was the success of this virtual event which then spearheaded a further collaboration...

New Year's Eve saw Eventcube team up with Primavera Sound and Making Time to host an online party designed to uplift and showcase the triumphs of the musical community. It entertained hundreds of viewers worldwide and featured performances from the likes of John Talabot, Daniel Avery, Shanti Celeste, Moor Mother, Nabihah Iqbal and many more. Split across multiple rooms, simultaneous streams showcased some of the best in cutting edge dance music with viewers able to jump between visual content and chat rooms at ease.

The stream acted as an opportunity for artists and promoters to reconnect with their audiences, ensuring brand continuity and engagement with music lovers who would usually spend New Year's Eve dancing the night away with friends.

Primavera Sound is a cutting edge festival based in Barcelona, for many years it has hosted the most innovative talent in new music culture and has worked to explore definitive new angles within the technology and design sectors. Each year it attracts around 50,000 attendees per day and as such it was vital for them to explore a new means of communication and connection with their audience.

The New Year stream offered just that, showcasing multiple artists and visual design across numerous virtual stages. Audience members were able to communicate and discuss each performance using real time chat, ensuring global connection on what would usually be an important, interactive night for dancers and fans worldwide.

For more information on how you can host a Virtual Event visit HERE.