Case Study: How Nielsen Book used Eventcube to host a Digital Summit

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Company profile: Nielsen Book

Nielsen Book is an international service provider to the publishing and book industry worldwide. It provides measurement tracking for the distribution, sale and purchase of books as well as operating the ISBN Agency for both the UK & Ireland. It maps and forecasts trends across the book industry, tracking statistics and conducting research into patterns and market development. Further to this it offers insights and services to publishers to help improve the discoverability of their books and increase their sales.

Nielsen Book is part of Nielsen, a global measurement and data analytics company that provides a complete and trusted view of consumers and markets worldwide.

The Challenge

Each year Nielsen Book hosts the UK Children's Summit as part of The London Book Fair conference programme. It takes place on the third morning of the Fair and includes a mix of external speakers and the team at Nielsen Book presenting their latest insights into the children's book market.

The London Book Fair takes place in March each year and had to be cancelled this year at the eleventh hour due to the COVID-19 outbreak. Nielsen Book was left with a full programme of content and no way to deliver it. Initially they had planned to postpone the event and hold it as a stand alone event in September but as this became increasingly unlikely they started to look at virtual alternatives.

They wanted the digital version of the Summit to be a collection of mixed media presentations, talks and panels but critically also the opportunity for delegates to network and chat. They were looking for a highly adaptable system which could support a variety of technicalities such as multi access video conferencing, modular chat rooms, keynote speeches via virtual stream, media hosting, custom branding and sponsorship displays. Much of the media and presentations hosted as part of the digital summit were to be with the need for online interaction and participation from the delegates.

Nielsen Book approached Eventcube approx. 6 weeks ahead of the event and after a couple of explorative conversations decided to collaborate with Eventcube to deliver the Children�۪s Summit virtually.

The Solution

Given the specificities and key deliverables of the digital summit, Nielsen Book chose to work with Eventcube, utilising our virtual conferencing platform in what was an innovative collaboration which tested the extensive capabilities and capacity of our modular system.

The project required Eventcube to customise and adapt the virtual conferencing platform to a specific set of requirements allowing for the integration of a sponsor section, a digital waiting room, meeting and break out rooms, pop up messaging and live streaming/ video conferencing units within different sections of the customised modular environment. Virtual attendees could move freely and partake in an array of discussions and talks self contained within a privately accessible virtual space in which they could learn about the future and development of the children's publishing industry.

As a paid for event Nielsen Book took advantage of Eventcube's long standing event ticketing platform, ensuring continuity in the process of attendance - from ticket registration through to interactive audience participation on the day. All of this was custom branded and designed to represent Nielsen Book and reinforce their collaboration with The London Book Fair.

The Results

The UK Children's Book Summit was successfully hosted and attended by one hundred delegates in September in what was a landmark event for both Nielsen Book and the London Book Fair.

Attendees enjoyed talks focussed on the trends of children's book sales by retailers across the country with particular emphasis being placed on the evolution of non-fiction books and media for young people. Presentations and visual cues helped to demonstrate the specificities of an evolving market whilst participants were able to discuss, via video conference, their own views on the changing landscape of the UK children's book market.

The event was a great collaboration, curated within a very tight timeline with both teams working very closely together to develop and deliver an extremely successful event.

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