Event Ticketing

Top 12 White Label Ticketing Platforms in 2024

The Eventcube Team
With extensive experience in events and technology, our platform, Eventcube, has powered over 100,000 events across the globe, attended by more than 1.5 million people. Our expertise ensures every event, whether in-person or virtual, is a standout success. Our goal is simple: to help our clients create and host extraordinary events.

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Want to boost your event ticket sales while highlighting your brand? White label event ticketing platforms let you do just that. In this blog, we'll review our picks for the top 12 white label event solutions in 2024. From features, pricing, pros & cons, and more, we'll ensure your event has that personal touch!

The events industry is booming, and today's organisers have more options than ever. By allowing you to showcase your own brand, and leverage a third party's technical knowledge, white label ticketing platforms are the go-to solution. Rhese platforms offers unique features and benefits tailored to different use cases. Whether you're seeking advanced technology, affordability, or user-friendly interfaces, our comprehensive analysis aims to equip you with all the information you need to make a choice that aligns with your event's goals and brand identity.

What does white label mean?

If you're unfamiliar with the term, 'White label', you're unlikely to guess what it means. However, the definition is pretty simple. It refers to products made by one company but sold under another company's brand, allowing the seller to customize and present it as their own.

The top 12 best white label support ticket software are:

  1. Eventcube
  2. TicketSauce
  3. Seatlab
  4. TicketSpice
  5. Tixserve
  6. White Label Tickets
  7. Eventzilla
  8. Nuttickets
  9. Front Gate Tickets
  10. Cvent
  11. TicketsCandy
  12. TicketSocket

What are white label ticketing platforms?

White label ticketing solutions empower event organisers to sell tickets online via technology from an external provider. This gives you full control over the ticketing interface—the freedom to apply your brand's logo, colours, and messaging.

Such platforms are ideal for many reasons. The key ones are:

  • Starting a ticketing venture with little initial cost
  • Enhancing or substituting your current ticketing system
  • Accessing cutting-edge ticketing tech
  • Preserving the essence of your brand
  • Boost ticket sales

Why use create white label events?

For those new to selling tickets online, white label solutions significantly reduce the entry barriers. Opting for a white label service is more cost-effective than creating a ticketing system from scratch.

White label options are also beneficial for evolving your ticketing operations. If your present setup limits transaction capabilities, transitioning to a white label solution can open up new market opportunities.

Moreover, adopting a white label solution gives you access to the latest ticketing technology. Since a third party handles development and updates, you can seamlessly integrate new technologies as they emerge. An example is interactive seat mapping: a standard feature in some platforms that enhances customer engagement and drive sales.

One of the primary benefits of white label ticketing platforms is the promotion of your brand. Keeping your brand front and center helps in attracting and retaining customers, ultimately leading to increased ticket sales and giving you a leg up in the competitive landscape.

Ready to find your white label support ticket system? Let's dive in!

1. Eventcube

Eventcube logo

Founded: 2013 HQ: London, UK

Topping our list of white label ticketing software is Eventcube. This robust, affordable, user-friendly platform has been making waves in the event world. Ideal for a wide range of events, from global festivals to local gatherings, setup and onboarding are incredibly easy. a suite of features tailored for effective event management, ensures that organizers can hit the ground running. The platform's strength lies in its ability to provide secure ticketing, diverse ticket options, and powerful promotional tools, all designed to enhance the ticket buying experience and boost event visibility.

Moreover, Eventcube's modular design facilitates seamless integration with existing tools, streamlining workflows and enhancing productivity. As a scalable solution, it continuously evolves, offering new features to meet the demands of the ever-changing event industry. From comprehensive ticketing options and multi-currency pricing to advanced customer support and real-time sales tracking, Eventcube aims to be as for event organizers aiming for success. Plus its white label features are some of the most user-friendly and comprehensive in the market.

Key features

  • Comprehensive ticketing options
  • Support for both virtual and in-person tickets
  • Customizable booking fees
  • Multi-currency ticket pricing
  • Diverse ticket categories
  • Payment in installments option
  • Extensive promotional tools including discount codes and group buy incentives
  • Advanced order management and customer support features
  • Seamless integration with Stripe for instant cash flow
  • Customizable store domain with full branding options
  • Real-time sales tracking for effective event management
Key info Price: Standard Plan - $0/month with 5% transaction fee; Premium Plan (Eventcube Pro) - $99/month with 3% transaction fee
Free Plan: Available
Customer Support: Accessible via email & chat
Best for Creators who want comprehensive, user-friendly white-label features
Pros + Clear pricing structure tailored for single, recurring, and series of events.
+ Immediate payment processing as tickets are sold.
+ Full control over customer data; Refrains from using captured sales and customer data for marketing other events.
+ Smooth integration with ticketing and virtual events tools.
+ No upfront costs, you pay only after a ticket sale.
+ Comprehensive white-label capabilities for crafting custom-branded event and ticket marketplaces.
+ User-centric design features enhance usability.
Cons - Absence of conditional workflows to trigger actions or segregate ticket buyers into groups.
Integrations MailChimp, QFlow, Seats.io, Stripe, Zapier

2. Ticketsauce

Ticketsauce brand image

Founded: 2015, HQ: California, US

Designed as a versatile and powerful event ticketing platform, Ticketsauce has a range of great white-label features. Its mobile-first design caters lets you easily access event information and complete transactions on your phone. The ability to handle various ticket types on a single dynamic platform simplifies the management of seated, timed entry, and general admission tickets, ensuring a smooth operation for event organizers.

The platform also features advanced payment options and customizable seating and venue management, enabling a tailored experience for attendees. With Ticketsauce, event organizers can quickly launch their events, supported by a platform that prioritizes brand visibility and customer ease-of-use. This focus extends to the checkout process, with a single-page checkout designed to reduce friction and enhance the ticket-buying experience. The combination of these features makes this platfrom a comprehensive solution for event ticketing needs, offering both flexibility and control to organizers while providing a seamless experience for attendees.

TicketSauce software

Image from Software Advice

Key features

  • Mobile first platform
  • Dynamic event support (seated, timed entry, general admission)
  • Advanced payment options (including Apple Pay, Google Pay, Afterpay)
  • Customizable seating and venue management
  • Built to convert sales with optimized event pages and checkout
  • Comprehensive branding and white label capabilities
  • Dynamic pricing and inventory control
  • Flexible timed entry ticketing
  • Access point control for varied ticketing needs
  • On-site management tools
  • Detailed analytics and reporting

Key info Price: 3% + $0.99 per ticket
Free Plan: No
Customer Support: Email & chat
Best for Organizers seeking white label features for single and multi-day music festivals
Pros + Highly intuitive interface
+ Excellent customer service
+ Single page checkout, no vendor logo required on the page
+ No upfront costs, you pay only after a ticket sale
+ Customizable print-out tickets
Cons - Amount of customizability may be unsuitable for those seeking turnkey solutions
Integrations Thousands of apps via Zapier

3. Seatlab

Seatlab logo

Founded: 2021 HQ: London, UK

Being new on the events  scene hasn't stopped Seatlab making a name for itself in theevent ticketing. This white label solution allows event organizers to maintain their brand integrity while leveraging Seatlab's comprehensive ticket functionalities. This platform excels in delivering a customizable ticketing experience, with features like interactive seat mapping, a fully responsive design optimized for mobile devices, and the ability to handle multiple ticket types with ease.

Designed to enhance the buyer's journey, Seatlab's platform ensures a seamless, secure, and efficient ticket purchasing experience. It's NFT digital ticketing system also comes with great features like an airdrop engine and the ability to attach real-life collectables.

However, it's not all roses for this new gun: some users have struggled to stay updated with the platform's frequent feature releases. Despite this minor gripe, Seatlab's commitment to innovation, robust support system, and flexibility to integrate custom features, makes it a great choice for organizations seeking a sophisticated, white label solution.

Key Features

  • Custom branding
  • Interactive seat mapping
  • Mobile optimization
  • Multiple ticket types support
  • E-ticketing
  • Smart seating algorithm
  • Promotion and voucher codes
  • Customizable booking fees
  • Detailed analytics dashboard
  • Secure Stripe integration
Key info Price: £189 per month (all essential features)
Free Plan: Yes
Customer Support: Email & phone
Best for Organizers looking for a fully digital ticketing solution
Pros + Users praise the white label front end
+ Quick response times for customer service
+ Competitively priced
Cons - Some features may be initially hard to get to grips
- Lacks integrations
Integrations Currently only Stripe and Klaviyo (according to our research)

4. TicketSpice

TicketSpice brand image

Founded: 2008 HQ: California

TicketSpice redefines the event experience with its advanced white label and customization features. Unlike other platforms that impose their branding, TicketSpice ensures your event pages mirror your brand's look and feel, making their involvement virtually invisible to your audience. This commitment to brand fidelity is matched by the platform's ease of use, allowing for the creation of custom-branded ticketing pages within minutes.

Despite its impressive customization options and user-friendly interface, some users might find the abundance of features and options overwhelming. However, this breadth of choice is exactly what sets TicketSpice apart, providing unparalleled control over the ticketing experience. With a huge range of features—ranging from drag-and-drop page builders to conditional logic actions and daily event payouts—TicketSpice caters to the nuanced needs of event professionals seeking efficiency and brand consistency.

Key Features

  • Drag-and-drop event page builder
  • Comprehensive branding control
  • Conditional logic actions
  • QR code ticket scanning
  • Add-ons and upgrades selling
  • Text message ticket delivery
  • Reserved seating arrangements
  • Daily event payouts
  • Timed entry tickets
  • Real-time analytics
Key info Price: 99¢ fee per attendee + 2.99% credit card processing
Free Plan: Yes
Customer Support: Phone, email & chat
Best for Those who want a user-friendly white label events solution with excellent support
Pros + Ease of use
+ Highly praised customer service
+ Impressive flexibility
Cons - The embedding feature may need improvement
Integrations Thousands of tools via Zapie

5. Tixserve

tixserve brand image

Founded: 2015 HQ: Clane, Kildare, Ireland

Now for something a little different. Tixserve is a fully digital ticketing platform that prioritizes enhanced fan engagement. The platform partners with existing ticket sellers to offer a white-label app that enriches the event day experience. Trusted by many prominent brands, Tixserve is praised for its simplicity, efficiency, and ability to drive revenue through dynamic digital ticketing.

One limitation is the lack of options for physical tickets or live-streaming capabilities. However, this is to be expected, as the platform is aimed at those who need straightforward digital ticketing without extensive customization. Tixserve excels in offering a digital-first, streamlined solution that emphasizes fan engagement and brand interaction. Its focus on digital efficiency and sustainability makes it a valuable tool for event organizers looking to modernize their ticketing approach.

Key Features

  • Simple and intuitive user interface
  • Enhanced customer engagement
  • Incremental revenue opportunities
  • Efficient and reliable ticketing
  • Security and fraud prevention
  • Low fulfillment costs
  • Sustainable digital solutions
  • Commerce and marketing tools
  • Push notifications for real-time updates
  • Personalization to grow audiences
Key info Price: On quotation
Free Plan: No
Customer Support: Email
Best for Event organizers seeking a digital ticketing solution with marketing support
Pros + Innovative design features
+ Fast, user-friendly ticketing system
+ Excellent fan engagement
Cons - Lacks integrations
- Not suited for organizers who want to sell physical tickets
Integrations Twilio and Amazon Web Services (according to our research)

6. White Label Tickets

White Label Tickets logo

Founded: 2006 HQ: Montréal, Canada

White Label Tickets is a no-nonsense white label ticketing platform that offers services that go beyond ticketing. The platform caters to clients seeking a fully integrated event promotion solution, combining ticketing with graphic design, marketing, and call centre support. This holistic approach ensures that every aspect of your promotion is cohesive and aligned with your brand identity.

However, potential users should be aware that the extensive range of services offered by White Label Tickets may lead to a steeper learning curve and higher costs compared to more streamlined platforms. The interface itself can be challenging to navigate for newcomers, which may require additional time and resources to master fully. Despite the challenges associated with its complexity and cost, this white label ticketing system offers impressive versatility and depth of service. It'sidea if you're looking for an active events partner rather than just a service.

White Label Tickets software

Key Features

  • Event management
  • Fundraising management
  • Customer database
  • Online ticketing
  • Onsite ticketing
  • Print-at-home tickets
  • Reserved seating
  • Season tickets
  • Box office management
  • Concessions management
Key info Price: On quotation
Free Plan: Yes
Customer Support: Email
Best for Organizers who want full control over ticket sales
Pros + Easy to use
+ Mobile support
+ Great customer service
Cons - Lack of advanced features and integrations
Integrations N/A

7. Eventzilla

Eventzilla logo

Founded: 2008, HQ: Ohio, US

Eventzilla is one of the top white label ticketing platforms available today, and it's easy to see why. The fully white label solution enables event organizers to showcase their brand without any visible association with Eventzilla. The platform provides an array of features designed for complete customization, from event landing pages to email communications, all devoid of Eventzilla branding. This allows for a cohesive and branded ticket purchase experience, enhancing the professionalism and integrity of your event presentation.

While Eventzilla facilitates a comprehensive suite of tools for event management, including custom domain options and seamless payment integrations, a potential drawback might be its learning curve for newcomers to digital event management platforms. Navigating through the extensive features to fully utilize the white label capabilities and other advanced functions may require an initial investment in time and effort. Eventzilla positions itself as a compelling choice for event organizers looking for a comprehensive, customizable solution that prioritizes brand visibility.

Key Features

  • White-label event registration page
  • Custom domain for event pages
  • No-code event website creation
  • Customizable email communications
  • Easy time slot management
  • Embeddable ticket sales or registration widget
  • Powerful analytics and custom reports
  • Custom branded meeting rooms
  • Live chat with moderation and multiple breakout rooms
  • Mobile conference app with polls and surveys
Key info PRO: 1.9% + $1.50 (per user)
Free Plan: Yes
Customer Support: Email
Best for Organizers who want a white label platform with robust event management features
Pros + Intuitive interface
+ Widely praised customer service
+ Advanced registration tools
Cons - No drag & drop schedule builder
- Speakers added to the agenda aren't exportable
Integrations Thousands of apps with Zapier

8. Nutickets

Nutitickets brand image

Founded: 2012, HQ: Manchester, UK

Nutickets is a white label ticketing platfrom that aims to transform your ticketing process. This approach means every detail, from button colors to page layouts, can be tailored to your specifications, ensuring your brand remains the focus throughout the ticketing experience. With Nutickets, the concern of ticketing platforms pushing their agenda or branding onto your event pages is a thing of the past. Their commitment to a truly white label service means you can design ticketing pages, registration forms, seating charts, and ticket designs that fully embody your brand identity, without any trace of Nutickets.

However, while Nutickets excels in offering a customizable and integrated ticketing experience, it is noted for being one of the more expensive options in the market. This cost factor is an important consideration for event organizers looking for a balance between functionality and budget. Nutickets is ideal for those prioritizing a seamless brand experience in their ticketing process. Its platform provides the tools to not only sell tickets but to also enhance the event experience, making every touchpoint an extension of the brand. Despite the higher cost, the value in maintaining brand consistency may well justify the investment for many organizers.

Key Features

  • Fully customizable event ticketing pages
  • Brand integration down to the last detail
  • In-site ticket purchase flow with API access
  • Template and custom design options for event pages
  • Mobile apps for ticket scanning and onsite payments
  • Integration with tools like Google Analytics and Stripe
  • Custom reporting for event tracking and management
  • Support for various payment platforms including PayPal and Apple Pay
Key info Pricing: On quotation
Free Plan: No
Customer Support: Email
Best for Best for businesses that need advanced white label ticketing features
Pros + Full control over ticketing and cashflow
+ Great seating plan options
+ Advanced registration tools
Cons - System is fairly complex and has a steep learning curve
- Lacks features such as layout and formatting tools
Integrations Many apps like Stripe, Mailchimp, Google products, and more

9. Front Gate Tickets

Front Gate Tickets logo

Founded: 2017, HQ: Austin, Texas, USA

Front Gate Tickets is a comprehensive white label ticketing solution designed specifically for the festival and large event market. The platform allows for complete customization, ensuring that every aspect of the ticketing process aligns with the event organizer's brand. This includes custom e-commerce platforms, flexible ticketing options, and advanced data analytics to help maximize revenue and enhance the attendee experience.

Front Gate Tickets provides powerful e-commerce capabilities, which include features like tiered pricing, cart bundling, upsells, and flexible layaway plans. The platform's scalability ensures it can handle high-volume sales, making it suitable for large-scale events. Additionally, its integration with Ticketmaster's vast database offers a significant advantage in terms of reach and reliability. Despite its comprehensive features, some users find the platform's pricing to be on the higher end, which can be a consideration for budget-conscious organizers.

Key Features

  • Fully customizable e-commerce ticketing platform
  • Advanced data analytics for real-time insights
  • Integration with Ticketmaster's buyer database
  • Tiered pricing and flexible layaway plans
  • In-site ticket purchase flow with API access
  • Mobile-optimized interface for ticket sales and management
  • Comprehensive support including on-site operations teams
  • Options for cashless payments and RFID access control
Key info Pricing: On quotation
Free Plan: No
Customer Support: Email, phone, on-site support
Best for Large-scale events and festivals
Pros + Extensive customization and branding option
+ High scalability for large events
+ Advanced data analytics and marketing tools
Cons - Higher pricing compared to some competitors
- Complex setup may require technical support
Integrations Various apps and services, including Fevo, Groupon, and Lyte

10. Cvent

Cvent logo

Founded: 1999, HQ: Tysons, Virginia, USA

Cvent is a leading event management platform that offers a comprehensive suite of tools for in-person, virtual, and hybrid events. Its white label capabilities allow event organizers to fully customize the ticketing and registration process, ensuring a seamless and branded experience for attendees. Cvent's platform supports a wide range of functionalities, from event website creation to advanced data analytics, making it a robust choice for large-scale and complex events.

Cvent excels in providing detailed analytics and reporting features, which help event organizers track and measure the success of their events. The platform's scalability ensures it can handle events of all sizes, from small meetings to large conferences. Its integration capabilities with various marketing and CRM tools further enhance its utility for event professionals. However, some users find the platform's pricing to be on the higher side and mention a learning curve associated with its extensive features​ (Eventtia)​​ (TrustRadius)​​ (Cvent)​.

Key Features

  • Fully customizable event websites and registration pages
  • Advanced data analytics and reporting tools
  • Integration with CRM and marketing automation systems
  • Scalable solutions for events of all sizes
  • Comprehensive support for virtual and hybrid events
  • Automated email marketing and personalized attendee communications
  • Onsite check-in and badging solutions
  • Extensive API access for custom integrations
Key info Pricing: On quotation
Free Plan: No
Customer Support: Email, phone, on-site support
Best for Large enterprises and organizations needing advanced event management solutions
Pros + Extensive customization and branding options
+ Robust analytics and reporting features
+ High scalability for large events
Cons - Higher pricing compared to some competitors
- Steeper learning curve for new users
Integrations Salesforce, Marketo, HubSpot, Microsoft Dynamics, Google Analytics, Stripe, PayPal, and more

11. TicketsCandy

Founded: 2020, HQ: San Francisco, California, USA

Promising to boost your revenue by 30%, TicketsCandy aims to provide a seamless and branded experience. What truly sets it apart is its approach to fees. The platform provides all essential ticketing features for free, charging only a minimal service fee that is passed on to ticket buyers. This model ensures that event organizers keep 100% of their ticket revenue, making TicketsCandy a cost-effective choice.

TicketsCandy excels in ease of use and customization, allowing organizers to create branded event pages, integrate ticketing widgets into their own websites, and utilize a variety of marketing tools to promote their events. The platform supports multiple ticket types, real-time notifications, and an intuitive dashboard for managing attendees and orders. While it offers robust features and a user-friendly interface, some users might find the lack of certain advanced functionalities a limitation.

Key Features

  • Fully customizable event pages and ticketing widgets
  • Integration with marketing tools from Google, Facebook, TikTok, and more
  • Real-time data and reporting tools
  • Multiple ticket types and flexible checkout settings
  • Mobile-optimized interface and dedicated ticket scanner app
  • Comprehensive support with 7-day customer service
  • Budget-friendly with a low 0.9% service fee passed on to buyers
Key info Pricing: Free for organizers, 0.9% service fee for buyers
Free Plan: Yes
Customer Support: Email, chat, phone
Best for Small to medium-sized events looking for a cost-effective white label ticketing solution
Pros + No cost for organizers, only a minimal service fee for buyers
+ Extensive customization and branding options
+ Integrated marketing tools for event promotion
Cons - Limited payment partners, currently only collaborates with Square
- No reserved seating feature for events
Integrations Square, Google Analytics, Apple Pay, Google Pay, and more

12. TicketSocket

TicketSocket logo

Founded: 2012, HQ: Newport Beach, California, USA

TicketSocket offers a powerful white label ticketing, registration, and event management platform. It's designed to provide complete control over the branding and customer experience. This platform allows event organizers to own their ticketing process entirely, from checkout flows to data management, without the time and costs associated with custom solutions.

TicketSocket is highly flexibile and scalable, supporting events of all sizes and types. Its proprietary plug-in framework and open API enable extensive customization and integration with various tools and services. The platform's emphasis on data ownership and direct payment processing ensures that organizers maintain control over their revenue and customer interactions.

Key Features

  • Fully customizable white label solutions
  • Proprietary plug-in framework and open API
  • Direct payment processing to organizer's bank account
  • Extensive integration options for marketing and management tools
  • Detailed analytics and reporting capabilities
  • Mobile-optimized ticketing and registration
  • Support for multiple languages and currencies
Key info Pricing: On quotation
Free Plan: No
Customer Support: Email, phone, chat
Best for High level of customization and full control over the ticketing and registration processes
Pros + Extensive customization options
+ Direct payment processing
+ Strong focus on data ownership and security
Cons - Higher setup costs compared to some competitors
- Some users report a steep learning curve for mastering the platform's features
- Limited built-in integrations; additional custom integrations may be required
Integrations Google Analytics, Facebook, Mailchimp, and more

Comparing the best white label ticketing platforms

When exploring white label ticketing options, cost is a primary concern. A seamless integration with your brand, offering control over the event's presentation, often justifies the higher cost. That being said, always demo software before committing.  

Feature availability significantly influences the choice of a ticketing platform. Advanced features like interactive seat mapping and QR scanning, crucial for enhancing customer experience, vary across platforms, making comprehensive solutions more appealing. Also consider if you need a white label ticket reseller, as this can be a valuable feature for organizers.

Integration capabilities are essential, ensuring the white label ticketing system works smoothly with your existing website and technology stack, providing a seamless experience for both you and your customers.

Security is non-negotiable, especially with online transactions. Ensuring the platform supports secure payment methods and complies with regulations like GDPR is vital for customer trust.

Considering these factors, Eventcube stands out as our top white label ticketing solution. Its ability to offer customization, a broad feature set, secure payment options, and competitive pricing. It's a robust solution tailored to support your brand and streamline event management. Request a demo today to explore Eventcube's white label options.

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