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How to sell tickets

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You’ve been asked to sell tickets for an event. Where do you start?

How to sell tickets is one of the most common questions in the business. There are many choices, the answers can be long, vague and unhelpful. You have the venue, you have the equipment, you have a date, you just need to sell tickets. Which provider do you use?


Platform

Finding the right platform is one of the most important steps in the process. You need something that is user-friendly, reliable and optimised for conversion, but also with support that you can access if you need it.

Not all platforms or pricing plans are created equal and you need to carefully review your choices.

  • What are the system’s fees (do they include or exclude VAT)
  • Does the system come with all the features you need; Waiting list, social media connections, resale platform, multiple ticket tiers etc.
  • Which payment provider can you use and can you get access to funds as you sell - or does the platform hold onto your money until after the event?

You need to find a ticketing platform that can do most of the leg work for you and give you ideas on ways to promote and sell tickets.

You have to make sure the platform works for you - using an expensive ticketing system for a small event means minimal payout for you.

Your event needs to be profitable and successful using a platform that is simple and as easy as possible to use.


Pricing & Listings

There are different models for determining how much you should charge for tickets, but the easiest is to work backwards from your break-even point.

Simply put your total costs to run the event, divided by the total number of tickets you can sell.
When you’ve confirmed your ticket plan, you need to think of ways to process the payments. A recommended and easy to use out the box provider is Stripe. Stripe is a fast and reliable payment gateway that you can get to grips with in a second. You also get paid for any sales you have made seven days after the sale.

What’s the attraction of different ticket types?

  • Early birds attract attention since the cheaper offer is always appealing to your audience.
  • Using E-tickets are easier for everyone and take less planning - you just need the scanners for entry.

From this you can also collect important ticketing information that will be vital to your next event, such as tracking number of customers based on time and location.

Changing how you work can make customers arrive at your event earlier.

Have you tried the scanning app ‘Qflow’? With this you can make entry a breeze.

So what’s next?


Promotion

Time to promote and share - we all want to sell out our events. Once your event is sold out, you know you can relax and be assured you’re hitting the top end of your profit predictions. One of the best ways to do this is through our social sharing and promotion integrations.

You can offer customers exclusive discounts at checkout in exchange for sharing your events on platforms such as Facebook, Twitter and Instagram. This lets your customers drive your sales through social incentives. When people see an event from someone they know and whose opinion they trust, they are 43% more likely to buy tickets.

Another great addition to driving your sales forward is to incentivise reps to share your event through their networks to increase your reach. Reps are people on the ground that will help distribute and sell your tickets through their social networks via a trackable link, in exchange for a monetary incentive.

Using every trick in the book to get people excited about your event through a strong social media presence will get those tickets flying out. Selling tickets online can be very creative if you utilise Eventcube’s customisable branding feature. This gives you the personality and identity you require to sell tickets in the most effective way possible.

You’re almost there!


Track & Progress

Monitoring your sales and advertisements is key and helps you keep your customers, so having complete control of your sales data is really important.

Breaking out your sales so you can visualise them will help set your mind at ease and let you know you’re always moving in the right direction, regardless of the project size.

Tracking through Google and Facebook will help set targets and identify untapped audiences.

These stats help you to predict, forecast and analyse your promotion and gain credibility from your customers. It all goes hand in hand.

That’s it! You’re ready to go - if you need a hand, get in touch.

Good luck!

Start selling today

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