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Ever since the explosion of social media, live-streamed content was already witnessing a steady rise in popularity. With 2020 ruling out a large number of in-person events at least in the near future, hosting virtual events has become the next big thing for creators, businesses, brands and bands alike.
But hosting a successful live-streamed event takes much more than just hitting ‘live’ on your phone or laptop. If you’re not careful, then you may find yourself struggling with technical glitches, network drop-offs, and other unexpected streaming issues.
Just like an offline event, a well-organized virtual event involves creativity, planning, and preparation ahead of time. Doing so will offer your audience an engaging experience, and ensure that everything flows smoothly and without a hitch.
To help you make your next virtual concert, conference, or live webinar a roaring success, we’ve put together a list of 11 proven live streaming tips. These easy yet crucial tricks will give you everything you need to plan and execute an uninterrupted, engaging, and successful livestream.
Here are our 11 pro live streaming tips for a flawless virtual event:
Our 11 proven virtual events and live streaming tips are:
With everyone live streaming performances and conferences, what can set your event apart? Creating an interesting virtual event flow is crucial to keeping your audience engaged and not have them tune out and log off. This will avoid any awkward lulls and avoidable disruptions.
Have a plan beforehand for how you will kickstart the livestream, and divide your event into different segments
to keep them hooked.
High-quality audio, video, and lighting setup are a must-have for successful live streaming. Invest in a good camera and microphone so that your audience can enjoy the stream with great clarity. However, try not to make your setup too complex to avoid any last-minute technical glitches. If this is out of your budget there are many agencies that can help with planning your virtual event, including providing all of the equipment. For example London Filmed offer a virtual event production/planning service.
The quality of your livestream depends greatly on the technical capabilities of the platform hosting it. This is why picking a good and secure streaming service is one of our most crucial live streaming tips. Make sure to choose a service that allows you to seamlessly host your event on one or several platforms like Youtube, Facebook, and Instagram at once. Also, look out for platforms that offer to handle ticketing and other features that allow you to customize the look and feel of the event to your requirements. We can certainly help with this aspect of things, as our virtual events platform provides an all-in-one service, packed full of features.
The last thing you’d want is for your network to drop out or slow down in the middle of your stream. Avoid disappointing your audience by double-checking your wifi connectivity and internet speed by using tools like these. Free up your bandwidth by pausing any heavy apps or software for the duration of the event.
We do understand that virtual interaction is not the same as enjoying an in-person audience. However, adding an interactive element will go a long way in boosting engagement and making your audience feel included. You can do this by using chat, engaging on-stream, or even before or after the event. After all, events are often about networking and we covered out top tips for networking events right here.
Make sure to check the audio-visual and hardware specifications that are needed to host an event on your streaming platform of choice. Some platforms may even require you to use specific recording software, so keep an eye out for that ahead of time to avoid any unpleasant surprises on the D-day.
With a little forethought, your virtual event audience can go from one-time viewers to long-term followers as well. To do this, include a clear call to action - whether it’s asking them to follow you on social media, buy your upcoming album, or visit your website. Your call of action can vary. However, try not to be too salesy about it, and instead, strike a balance by spacing it out throughout the event as gentle reminders.
We’ve all heard of dry runs and sound checks for real-life events, so why should virtual events be any different? Create an event checklist and check your setup and overall event flow by doing a quick test run-through. If your livestream involves asking multiple guest speakers to join in, then make sure to test that out well ahead of time. This will leave you with ample time to make any technical adjustments if needed.
When planning the visual aesthetic of your event, keep in mind that first impressions matter. Invest in good lighting, and consider customising your backdrop to suit the theme and topic of the event. If you’re hosting a meditating workshop, then having natural light and plants in the frame may help your audience. However, in case you aren’t able to tweak your surroundings, then go for a fitting and visually engaging virtual background.
Using graphics and overlays add a distinct visual element to your stream, and helps your viewers enjoy a more immersive experience. You can use overlay and graphics to add a custom border around the video and to add engaging graphics to indicate ‘livestream starting soon’, ‘be right back’, instead of leaving a blank screen for the audience to stare at. Using on-screen text to drive home key points or details of your event will help the audience absorb it better.
While planning for everything planned for the event day, don’t forget to spread the word! Pre-event promotions are crucial for people to know when to buy their tickets and tune in. Allow yourself plenty of time to promote the virtual event across all social media platforms, via your mailing list, WhatsApp, and other channels.
Hosting a virtual event can give you a vibrant, engaging way to connect with your audience and enhance your own or your brand’s appeal. We hope these live streaming tips help you achieve success with your next event! By investing time and effort ahead of time, you will not only stand out from the sea of all other livestreams but also create a unique, memorable experience for your audience.
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